Tralha | No Começo de Tudo

This fashion film is the visual manifesto of TRALHA, presenting its first collection: In the Beginning of Everything.

The video's concept is that the body organizes the frame and the performance guides each cut, leading to the final message: "It's not disorder, it's balance."

We were responsible for all the audiovisual content for the campaign, including the photo shoots.

See all the content created by FR Visuals for the collection at: https://arquivo.tralhacreations.com.br/

CREDITS
Creative Direction: Felipe Risallah
Production Direction: Mavi Mourenço
Styling: Petra Villela
Art: Giovanna Cardoso
Set Producer: Siano Cardoso
Photos: Alerrandro Onofre
Videomaker: Brenno Belletti
Cast: Phellipe Rangel, Mavi Mourenço and Hiago Ferreira
Special thanks to Santa Paciência Casa Criativa for their support and for providing the space.

TEAM TRALHA
General Director: Felipe Risallah
Stylist: Petra Villela
Design: Giovanna Cavalcante
Project Manager: Mavi Mourenço