Tralha | No Começo de Tudo pt.2

A full campaign for the launch of Tralha Creations' Drop 2, the second chapter of the "No Começo de Tudo" collection, created from the ground up by Fr Visuals. Before any camera rolled, we started from a clear concept: street, concrete, park, sky. Pieces versatile enough to live in the everyday, and that was the north star that guided every production decision.

From there, everything had a reason. The location was the street, not the studio. The palette, cold and urban. The narrative grew from a simple, powerful image: a shirt that flies off through the city, free enough to go on its own. We handled the entire pre-production, from script and direction to scouting the locations, shooting with real people in real settings.

The AI and VFX layer came in to bring that shirt to life and turn it into the central element of the storytelling. Some shots are real, others are effects, blended so the passage between the physical and the digital stays invisible and the result never looks artificial.

The creative package went beyond the hero fashion film: we also produced dedicated videos for ads and a complete photo shoot, with material tailored to each channel. From concept to delivery, we owned pre-production, production and post: script, direction, location, casting, photo and video shooting, editing, sound design, color grading and VFX. The result is a cohesive, cinematic campaign with the brand's visual identity at its core.

See all the content created by Fr Visuals for the collection at: https://arquivo.tralhacreations.com.br/