TRALHA É COPA

A World Cup campaign for the TRALHA brand, created from the ground up by FR. The idea was to turn a simple foosball match into a film with the energy of a big game.

We handled the entire pre-production, from the script and direction to securing the location and casting and hiring the models. We shot a real foosball match with two actors on a real set, capturing the tension and excitement of the dispute.

The AI and VFX layer came in to bring the foosball players to life and create dribbles that would be impossible to film in practice. Some foosball shots are real, others are effect, blended so that the shift between the physical and the digital stays invisible.

From concept to delivery, we owned pre-production, production and post: script, direction, set, cast, filming, editing, sound design, color and VFX. The result is a playful, cinematic piece with the brand's visual identity at its core.