Made In Caos (Pedro Sampaio x Coca‑Cola | The Town)

This web series follows the creation of Pedro Sampaio's show for The Town, uniting backstage, city, meetings, and stage.

We brought chaos to life as a language. In co-creation with the artist's team, we developed the concept for the Made In Chaos web series and led the creation of the episodes—from script to direction—as well as leading the production in various stages. The result is a hybrid documentary narrative that transforms backstage, city, and stage into a single experience.

Creative premise:
Chaos is not noise: it's language. We mixed documentary elements and small staging devices to create a narrative that breathes improvisation but maintains clarity and visual unity. We designed each shot for quick viewing on a small screen, with hooks that hold attention from the first to the last second.

Process (pre-production, production, and post-production):
We led the project from start to finish, keeping the concept of "embracing chaos" as a guide. We planned the filming episode by episode, directed on set with flexibility for the unexpected, and finished with editing and VFX that reinforce the series' visual signature—always thinking about vertical consumption and the pace of networks.

EPISODES:
EP01 — Presentation of the show's concept
EP02 — Show construction meeting
EP03 — City vs. Stage
EP04 — Pre-show and climax
EP05 — Aftermovie — Synthesis